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The Jaguar Den works best if it isn't just another card shop lounge. The magic is making it feel like a place you're "let in on" rather than a place you simply walk into. The Concept The Jaguar Den VIP Lounge
"Where the hobby goes after hours." Think: Sports cards Members-only club Vintage speakeasy atmosphere Premium collectibles Local sports community Coffee, soda, snacks Live breaks and game nights Not a bar. More like a modern hobby club.
The Experience Front Door The storefront is understated. A small Jaguar Den sign. Most people see: Hubmen Sports Cards Members know: The Jaguar Den is through the black door. Members get: Keycard access Digital entry code App access
Membership Levels Rookie $29/month Includes: Access during lounge hours Member pricing Monthly trade night Coffee & soda
All-Star $59/month Includes: Everything above Guest passes Locker storage Priority event registration Break credits
Hall of Fame $99/month Includes: 24/7 access Personal display case VIP drafts Exclusive product allocations Private event access
Inside Layout The Vault Display of: High-end cards Local legends Jordan Jaguar athletes Downtowns Color Blasts Kabooms
The Break Room Live breaking area Features: Streaming setup Cameras TVs Comfortable seating
The Den Main lounge area Leather chairs
Dark wood
Sports on TVs
Conversation area Think: Golf clubhouse Cigar lounge feel No cigars
The War Room Fantasy football
Card drafts
Trade negotiations Large table: 10-12 seats Draft board TV
Weekly Events Monday Member Trade Night Tuesday Fantasy Sports Night Wednesday Jaguar Den Draft Club Thursday Live Break Night Friday VIP Rip Night Saturday Athlete Meetups Sunday Family Hobby Day
Revenue Streams Memberships Card sales Whatnot streams Private parties Corporate events Breaks Merchandise Grading submissions Consignment cards Sponsorships
Secret Speakeasy Touches Membership Cards Metal black-and-gold cards. Hidden References Use terms like: The Vault The Den The War Room The Collection Founding Members Founder's Wall First 100 members permanently displayed. Challenge Coins Custom Jaguar Den coins. Members earn them for: Events Volunteering Big pulls Anniversaries
For Jordan, MN This becomes more than a card shop. Hubmen Sports Cards = Retail Store The Jaguar Den VIP Lounge = Private Member Community Parents can drop in after games.
Coaches can meet.
Collectors can trade.
Kids can learn the hobby.
Adults have a place to hang out. The goal is for people to say: "I'm heading to The Den tonight." —not "I'm going to the card shop."
THE SHOP
Visit Historic Jordan, MN!
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